Task
Explore distinct creative directions under a clear brief.

Instructions
Develop [NUMBER] distinct concepts for [PROJECT] aimed at [AUDIENCE]. Constraints: [CONSTRAINTS]. For each, give premise, emotional effect, visual or structural device, risk, and a small first test. Avoid near duplicates and avoid claiming that an untested concept will perform.

Expected output
Concept cards followed by a recommendation for the next test.

Checks
- Concepts differ in mechanism.
- Constraints are honored.
- Performance claims are hypotheses.